MB&F M.A.D.1 in Green

The MB&F M.A.D.1 Green is an innovative, eye-catching timepiece that diverges from traditional watchmaking aesthetics, aligning with MB&F’s reputation for pushing boundaries. Designed with a focus on experimental horology, the M.A.D.1 Green is an accessible yet distinctive piece within MB&F’s M.A.D. Editions.

In terms of design, this watch stands out immediately. Its case is wide, bold, and showcases an emerald green rotor, which draws the eye with its kinetic energy. The case is shaped in an unconventional manner, prioritizing the unique movement display over traditional time-reading methods. Rather than using a typical dial, the time is displayed on the side of the case, making the watch an experience in wrist rotation to tell the time—a novel feature that brings a playful interaction between wearer and watch.

Under the hood, MB&F’s M.A.D.1 Green features an automatic movement based on a Miyota caliber, which has been modified to power the timepiece’s sideways time display and spinning rotor. This movement choice, while unconventional in high-end watchmaking, reflects MB&F’s desire to make a more accessible timepiece without sacrificing creativity or quality. The fast-spinning, titanium and tungsten rotor is mounted on top and visible through the sapphire crystal, adding to the visual impact and echoing MB&F’s signature futuristic style.